facebook x sean casey animal rescue

Most people don’t think of Facebook and Instagram Stories as a place to solve big problems for brands. But what if Stories could solve one of their biggest problems overnight? Here we worked with Sean Casey Animal Rescue in Brooklyn to see if we could get some of their most unadoptable dogs adopted.

We created fun :15 second films for each dog and ran them exclusively on Stories. We then allowed people to swipe up directly from the post itself to adopt the different dogs.

CAN A STORY GET SHELTER DOGS ADOPTED?

While no dogs were injured in the making of these films, all dogs were pet.