DOUGHNUT PLANT X CHASE FOR BUSINESS
We created a product and campaign for Doughnut Plant. Known as THE RIPPLE, it became one of the years biggest food crazes. What people didn’t realize until later is that it was actually a stunt for a banking card.
T H E R I P P L E
CREATIVES: Justin Ruben (GCD); Paul Meates (ACD); Stephen Shocket (CW)
PRODUCER: Joe Street