under armour x cam newton x lindsey vonn
Pushing through doubt, fear, and injury is hard. Adding bad weather to the situation is even harder. But when you have the WILL to push through it all you can achieve greatness.
This spot showcases the strength of two of Under Armour’s biggest athletes: Cam Newton and Lindsey Vonn. We see them both push through their own struggles while getting beaten on by the elements around them.
W I L L M A K E S U S F A M I L Y
CREATIVES: Tim Gordon (ECD); Ray Smiling (CD); Stephen Shocket (CW)
PRODUCERS: Carole McCarty; Taylor Donaldson
DIRECTOR: Jodeb (Prettybird)
DESIGN: Nate Moore; Jaymes Barone