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under armour x cam newton x lindsey vonn

Pushing through doubt, fear, and injury is hard. Adding bad weather to the situation is even harder. But when you have the WILL to push through it all you can achieve greatness.

This spot showcases the strength of two of Under Armour’s biggest athletes: Cam Newton and Lindsey Vonn. We see them both push through their own struggles while getting beaten on by the elements around them.

W I L L M A K E S U S F A M I L Y

 
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CREDITS

CREATIVES: Tim Gordon (ECD); Ray Smiling (CD); Stephen Shocket (CW)

PRODUCERS: Carole McCarty; Taylor Donaldson

DIRECTOR: Jodeb (Prettybird)

DESIGN: Nate Moore; Jaymes Barone